Regina

REGINA REGINA
For almost 30 years, Sofidel has been producing and marketing its Regina brand in most leading markets – this is one of the most renowned brands in the whole of the tissue paper product sector.

With its vast range and ability to innovate, Regina is a particularly popular brand among consumers.
Together with toilet paper, kitchen paper, napkins, handkerchiefs and tissues, products that can enhance the service to consumers and create new opportunities for use were recently added, such as the Regina paper towel or the Regina Beauty toilet paper, whose pattern is designed to complement very elegant bathrooms.

The true forte of all Regina products is the high quality of the tissue paper used to make them, which gives them a really unique softness and absorption.

Not to mention the length of the Regina rolls, which has now become proverbial.

REGINA BIG ROLLS

REGINA BIG ROLLS

The Italians’ favourite toilet paper has more than 500 sheets per roll, more than twice the sheets of normal toilet paper. An exclusive selection of pure virgin pulp fibres ensures Regina’s big rolls have a truly unique resistance and softness, while their distinctive pattern adds elegance and identifiability of real leaders to the product.
Visit the Rotoloni website

CAMOMILE PAPER

CAMOMILE PAPER

Soft, resistant and with a gentle camomile scent, this product did not take long to win over consumers’ hearts. While its communication strategy was also popular among children, those using tissue paper for the house and kitchen appreciated the resistance and absorbent capacity offered by its pure virgin pulp fibres.
Visit the Carta Camomilla website

ASCIUGONI, REGINA DI CUORI AND BLITZ

ASCIUGONI, REGINA DI CUORI AND BLITZ

Asciugoni Regina, Regina di Cuori and Blitz are the three paper products for use in the household designed by Regina to meet any need in terms of hygiene and cleaning: Asciugoni Regina with its absorption and proverbial durability.
Regina di Cuori with its bright and original love-themed patterns.
Regina Blitz with its innovative technology designed to clean glass and glossy surfaces in a flash without leaving any fluffy residues.
Visit the kitchen towel website

regina wish

regina wish

The Regina Wish kitchen roll has recently been launched in Italy. Its intended purpose is the kitchen environment and any kind of situation/action that has to do with food contact, exactly like traditional kitchen rolls already present in the marketplace. What makes Wish a different product concept from a consumer stand point are its dimensions: indeed Wish sheet has been smartly engineered with «handy sized sheets», that is sheets with unique dimensions that allow consumers to use the just right amount of paper per each task based on their effective needs, reducing waste versus the traditional product accordingly. Actually on average Wish sheet area is 25% ish smaller than standard kitchen rolls, and thanks to its flexibility the product lasts even longer.
Visit the Regina Wish website