Regina

The Italians’ favourite toilet paper has more than 500 sheets per roll, more than twice the sheets of normal toilet paper. An exclusive selection of pure virgin pulp fibres ensures Regina’s big rolls have a truly unique resistance and softness, while their distinctive pattern adds elegance and identifiability of real leaders to the product.
Visit the Rotoloni website

Soft, resistant and with a gentle camomile scent, this product did not take long to win over consumers’ hearts. While its communication strategy was also popular among children, those using tissue paper for the house and kitchen appreciated the resistance and absorbent capacity offered by its pure virgin pulp fibres.
Visit the Carta Camomilla website

The Regina Wish kitchen roll has recently been launched in Italy. Its intended purpose is the kitchen environment and any kind of situation/action that has to do with food contact, exactly like traditional kitchen rolls already present in the marketplace. What makes Wish a different product concept from a consumer stand point are its dimensions: indeed Wish sheet has been smartly engineered with «handy sized sheets», that is sheets with unique dimensions that allow consumers to use the just right amount of paper per each task based on their effective needs, reducing waste versus the traditional product accordingly. Actually on average Wish sheet area is 25% ish smaller than standard kitchen rolls, and thanks to its flexibility the product lasts even longer.
Visit the Regina Wish website