To make wood it takes a tree sang famous Italian singer-songwriter Sergio Endrigo. And it is from wood that the main raw material for making paper is obtained. The responsible use of forest resources is therefore an essential and carefully…

The idea of establishing a reference for the measurement of units of magnitude has a long history. As early as the ancient Egyptians, for example, the “cubit” was identified as a unit of measurement (corresponding to the length of a…

Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…

How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…

Sustainability has become a major focus of the world's media. Through the contribution provided by the determination and grit of young Swedish activist Greta Thunberg, public opinion in many countries has turned its attention to this topic. Introduced ‘officially’ for the…

Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…

A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue…

Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after…