Trends and lifestyles

Civic brands and community well-being

A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half…

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When welfare is collaborative

In order to respond with new services to meet people’s need for well-being and a social life, one of the contemporary solutions is ‘collaborative welfare’. The name reflects the fact that services are based on reciprocity. The giver and the…

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From the “Social Street” to Communal Landings 2.0

In contexts where impoverished social relations combine with the economic difficulties of welfare, solutions to problems often come from the bottom up. This is what has happened, for example, with the “Social Street” experiment, in which people, based on principles…

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Communication during coronavirus: Global Alliance’s guidelines

The COVID-19 coronavirus pandemic has brought the issue of expertise back to everyone’s attention. Including in the field of communication. At this unusual and delicate time, not only what to communicate, but also how to communicate it have become decisive. It may therefore be…

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Communication campaigns in the coronavirus emergency

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…

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The other side of the pandemic… the infodemic

Referred to as an infodemic, fusing the nouns 'information' and 'epidemic', this is another of the many problematic issues on which the COVID-19 coronavirus emergency has led us to reflect. The WHO (World Health Organization) has been denouncing the risk since…

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