Trends and lifestyles

Cities that change

The Industrial Revolution, the Paris Commune, the growing demand for housing for the urbanised working-class population, the bombardments and destruction caused by the Second World War, the impact of the spread of new technologies... great historical events have always brought about profound changes in the way we…

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New life for small villages?

In many countries, the COVID-19 emergency has led to a greater propensity on the part of companies and workers to remote smart working. This phenomenon, together with the search for a slower pace of life and more affordable living costs, has once again rekindled interest in alternative forms of…

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Civic brands and community well-being

A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half of 2020, for example, some brands have…

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When welfare is collaborative

In order to respond with new services to meet people’s need for well-being and a social life, one of the contemporary solutions is ‘collaborative welfare’. The name reflects the fact that services are based on reciprocity. The giver and the recipient are both active participants and contribute…

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From the “Social Street” to Communal Landings 2.0

In contexts where impoverished social relations combine with the economic difficulties of welfare, solutions to problems often come from the bottom up. This is what has happened, for example, with the “Social Street” experiment, in which people, based on principles of inclusion and free exchange of services,…

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Communication during coronavirus: Global Alliance’s guidelines

The COVID-19 coronavirus pandemic has brought the issue of expertise back to everyone’s attention. Including in the field of communication. At this unusual and delicate time, not only what to communicate, but also how to communicate it have become decisive. It may therefore be useful to refer to the advice of…

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Communication campaigns in the coronavirus emergency

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and empathy. At the heart of these communication…

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