Sustainability: knowing the past to imagine the future

Sustainability has become a major focus of the world's media. Through the contribution provided by the determination and grit of young Swedish activist Greta Thunberg, public opinion in many countries has turned its attention to this topic. Introduced ‘officially’ for the…

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Sustainability: some important milestones

Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…

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Women at the forefront of sustainability

How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…

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From consumer to consum-author

Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…

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A world without plastic

Plastic, now globally recognized as a problem, has for years been considered an important resource for economic development and easier daily life. From our homes to our cars, from supermarkets to entertainment venues: imagining them all without plastic can sometimes…

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One Ocean Foundation

A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue…

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Plastic, useful but…

Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after…

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Milan bids farewell to plastic

The European directive banning disposable plastic objects such as cutlery, glasses and straws will officially come into force in 2021. In agreement with Legambiente (an environmentalist association in Italy) and Confcommercio (Italy's General Confederation of Enterprises, Professions and Self-Employment), the…

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