Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…
How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…
It was 1968 and the speech given by Bob Kennedy (1925 – 1968) is probably one of the most frequently referenced political addresses of all time. When we talk about the forerunners and trying to identify some of the passages…
1950s, Northern Italy, Canavese region. Extraordinary things happened here thanks to an equally extraordinary person: Adriano Olivetti (1901 – 1960). Entrepreneur, man of culture, politician, intellectual, publisher and urban planner. The company that bears his name was for many years…
In his book, "The Closing Circle" (1971), he was perhaps the first to imagine a model of a Circular economy and industry and was certainly among the first to combine science and political activism, linking the issues of ecology to…
October 2019 – Soft&Green asked Enrico Giovannini, spokesman for the Italian Alliance for Sustainable Development, ASviS, to answer three questions about the future of sustainability. How is Italy positioned in relation to other countries for the 2030 Agenda? Globally, despite…
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…
Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…