First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the…
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…
The world of retail is changing. Not only for small businesses, but also for supermarket chains and large-scale retailing. Technological innovation, new lifestyles and new needs: the way we buy is evolving and changing, and the retail giants are trying to…
Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years. In fact,…
There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort…
Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage. In South Korea…
Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our…
WHO (World Health Organization) describes pathological addiction as that psychological, and sometimes even physical, condition caused by the interaction between a person and a toxic substance. This interaction determines a compulsive need to take the substance to feel its psychological…