How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…
It was 1968 and the speech given by Bob Kennedy (1925 – 1968) is probably one of the most frequently referenced political addresses of all time. When we talk about the forerunners and trying to identify some of the passages…
1950s, Northern Italy, Canavese region. Extraordinary things happened here thanks to an equally extraordinary person: Adriano Olivetti (1901 – 1960). Entrepreneur, man of culture, politician, intellectual, publisher and urban planner. The company that bears his name was for many years…
In his book, "The Closing Circle" (1971), he was perhaps the first to imagine a model of a Circular economy and industry and was certainly among the first to combine science and political activism, linking the issues of ecology to…
October 2019 – Soft&Green asked Enrico Giovannini, spokesman for the Italian Alliance for Sustainable Development, ASviS, to answer three questions about the future of sustainability. How is Italy positioned in relation to other countries for the 2030 Agenda? Globally, despite…
Sustainability has become a major focus of the world's media. Through the contribution provided by the determination and grit of young Swedish activist Greta Thunberg, public opinion in many countries has turned its attention to this topic. Introduced ‘officially’ for the…
First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the…
Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…