Sustainability has become a major focus of the world's media. Through the contribution provided by the determination and grit of young Swedish activist Greta Thunberg, public opinion in many countries has turned its attention to this topic. Introduced ‘officially’ for the…

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"),…

Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years. In fact,…

There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort…

Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage. In South Korea…

Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our…

In recent years there have been some interesting media education initiatives in Italy, such as Sky Academy, the sustainability project of the pay TV platform Sky Italia, dedicated to primary and secondary schools, which provides educational workshops for students aged…