From consumer to consum-author

Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…

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From communication to education

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

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Regina Rumiankowy unveils new paper packaging in Poland

A new version of the famous Regina Rumiankowy will be hitting Polish stores starting from October: Regina Rumiankowy toilet paper packaged in kraft paper – a plant-based material that is renewable and easy to recycle – instead of standard polyethylene…

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Buzzwords: biodegradable, compostable and bioplastic

Perhaps it is not really a Shakespearean dilemma, but the question about the difference between a biodegradable and a compostable material is one of those that we have all made at least once. The answer can be found in international…

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One Ocean Foundation

A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue…

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Plastic, useful but…

Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after…

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Milan bids farewell to plastic

The European directive banning disposable plastic objects such as cutlery, glasses and straws will officially come into force in 2021. In agreement with Legambiente (an environmentalist association in Italy) and Confcommercio (Italy's General Confederation of Enterprises, Professions and Self-Employment), the…

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