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05 Sep 2019 News

Le Trèfle innovates with new paper packaging in France

Le Trèfle innovates with new paper packaging in France Le Trèfle toilet paper is replacing its polyethylene packaging with packaging in kraft paper – a plant-based material that is renewable and easy to recycle.

Le Trèfle Absolu Bien-Etre, the Premium version of the well know toilet paper brand will be hitting French supermarket shelves with the new kraft paper packaging starting from November.

The product – whose brand has been synonymous with innovation, quality and originality for over a century in France – represents a new contribution towards environmental sustainability by the Sofidel Group, showing further effort in its sustainable development strategy.