Brands & Products

SOFIDEL PRODUCT STRATEGY: QUALITY, SAFETY, INNOVATION, WELL-BEING

Toilet paper, kitchen paper, napkins, handkerchiefs, tissues… Each Sofidel product expresses the strategy of a group that makes innovation, safety and attention to health, personal well-being and protecting the environment the reference points of its value creation process.

Quality is guaranteed by complying with the rules that govern the entire production process .

For Sofidel, Safety is a crucial value that concerns both its workers and production plants as well as the people who use its products or who are involved in any way with its activity. For this reason the Group places unyielding attention to the compliance with safety standards in the workplace and to the most common, international, self-controlled hygiene-sanitary standards, contributing in many cases, through its good practices, to pre-empting future standard-related requests.

Innovation is a principle that inspires every daily activity of the Group from the standpoint that “Less is More”: in terms of production, the objective is to manufacture products with an increasingly reduced ecological footprint, yet increasingly effective; products that require lesser shares of nature’s capital thanks to higher functional qualities and innovative performance.

Innovation is one of Sofidel’s strong points.

“With the trademark Regina and its “Big Rolls”, Sofidel was the first tissue company to create the maxi roll category, with more than twice the amount of paper than normal rolls.
With Softis (link a Softis) the air cushion technology increased softness and strength.
With the line Papernet,
Sofidel has launched, on the other hand, an actual revolution in the Away-from-Home sector: Biotech technology is used to produce active toilet paper that is able to sanitise pipes, while Dissolve Tech is used to produce paper towels that dissolve in the toilet without clogging.
Another recent innovation has been Zerotube toilet roll, which uses a mini roll with an additional 50 sheets of toilet paper in place of the usual cardboard roll, which is also handy to carry in your bag. ”

Well-being is what the tissue paper products are able to offer people any time of day, as well as the quality of life guaranteed by the
sustainable processes used to make them.

This approach has allowed Sofidel to grow and develop, becoming one of the world’s leading tissue paper producers.
Today its products reach households, workplaces and public establishments across Europe and in the United States, offering customers and consumers maximum comfort, hygiene, convenience, high levels of service. Besides the certainty of always being able to count on a solid company that bases its business on values developed for the long term and its ability to listen to the needs of its stakeholders, in addition to suggestions for building a better world to live in, together.

SOFIDEL PRODUCT QUALITY IN FOUR BUSINESS LINES.

The production and distribution of the tissue products manufactured by the paper mills in Sofidel Group are divided into four different lines of business.

Consumers Brand

With the European leader
Regina and other trademarks acquired over the years, this business line is particularly aimed at customer satisfaction and is distinguished by the high quality of the products, production innovation and attention to service.

private label

The Group’s paper mills and paper factories produce high end (Premium and Luxury) tissue products that often use Sofidel patents for many mass retail names. Temporary supporting brands awaiting trademark development are also offered.

AFH – Away-from-Home

For the specific requirements of cafés, restaurants, communities, hotels and other types of consumption, Sofidel offers “commodity” types of products as well as more sophisticated types, with the aim of being more successful in all markets.

parent reels

The policy of acquisitions that has distinguished the development of Sofidel over the last few years has led to great growth in the volumes in this area of business, which controls the sales of tissue paper rolls produced at the Group’s paper mills to converting companies.

Sofidel is aware of the growing attention that consumers have towards the guarantees offered by each type of product.
This is why the Group is equipped with management systems that comply with existing international standards regarding product quality, safety and legality (BRC Consumer Products standard and IFS Household and Personal Care Products standard).

AWARDS & HONOURS

The handkerchief Softis Aktiv has won the prize product of the year 2016

The handkerchief Softis Aktiv has won the prize product of the year 2016

Product of the year

September 2016

PPI Awards 2015

PPI Awards 2015

Papernet Bio Tech

28/09/2015

Grand Prix Stratégies de la Publicité 2015

Grand Prix Stratégies de la Publicité 2015

Sopalin

18/06/2015