Every year, Dutch magazine “De Levensmiddelenkrant” surveys the main retailers in The Netherlands, asking for an evaluation of the latest product innovations. In 2017, more than 1,000 new products were introduced on the market. Those with the highest scores in each category are nominated for the "Best Introduction of the Year 2017" prize.
Nalys Wish - produced by Sofidel Benelux - was one of the 2017 winners, namely in the "Paper" category. Wish is the new handy-sized kitchen roll that allows you to use the right amount of paper you really need, thus reducing waste compared to traditional products. Other winners include Unilever, Coca Cola, Heineken, PepsiCo, Mars and Kraft Heinz.
