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Mi Curo di Te

A free educational programme by WWF and Sofidel-Regina that helps students discover how their everyday actions affect the planet, inspiring them to make more sustainable choices to tackle global challenges.


FOLLOWING NATURE'S HIGH ROAD

The future of the planet starts at school

Since 2014, 'Mi Curo di Te' has accompanied Italian school students to discover the value of our planet and the importance of protecting it together. The project explores responsible consumption and production models inspired by nature, in line with Goal 12 of the UN 2030 Agenda. Through hands-on, engaging experiences, children learn how to reduce waste and resources, taking inspiration from the intelligence of natural ecosystems.

Forming aware citizens

The aim of Mi Curo di Te is to develop young people's environmental awareness, showing how everyday choices can contribute to positive change on a global level.

01.

Inspiring sustainable behaviour through the example of nature

02.

Developing awareness of the impact of our daily actions

03.

Providing concrete tools to contribute to the goals of the UN 2030 Agenda

Impact and Results

A successful initiative

In almost ten years, 'Mi Curo di Te' has involved over 900,000 students all over Italy, and has created a real community of young sustainability ambassadors. The 2024/2025 edition 'Agire secondo natura’ (Acting According to Nature) explores the topic of responsible consumption and production through a lens of biomimicry, to learn how nature can inspire us to live more sustainably.

Your idea can make a difference.

Take part in this educational programme with your class, since it integrates seamlessly with Civic Education. We have plenty of innovative materials for teachers and students. The final competition turns ideas into creative projects, involving families and schools to build a more sustainable future together.


Learning support

Teachers and students will be able to make use of teaching kits, interactive videos, hands-on activities, and other tools designed to address the programme topics in a stimulating, engaging way. An educational method that combines theory and practice and promotes concrete and exciting learning.

VOICES FROM THE FUTURE

Testimonies

Our students are the real agents of change. Through 'Mi Curo di Te' they have discovered how small everyday actions can turn into big results for the planet. Their creativity and enthusiasm are our greatest reward.

Become a protagonist of change

Join the project and contribute to a better future for us and the generations to come