{"id":5715,"date":"2019-10-14T09:49:23","date_gmt":"2019-10-14T09:49:23","guid":{"rendered":"https:\/\/www.sofidel.com\/new-regina-asciugoni-paper-towel-advert-goes-live-in-italy\/"},"modified":"2019-10-14T09:49:09","modified_gmt":"2019-10-14T09:49:09","slug":"new-regina-asciugoni-paper-towel-advert-goes-live-in-italy","status":"publish","type":"post","link":"https:\/\/www.sofidel.com\/en\/new-regina-asciugoni-paper-towel-advert-goes-live-in-italy\/","title":{"rendered":"New Regina Asciugoni paper towel advert goes live in Italy"},"content":{"rendered":"\n<p>Italy\u2019s most famous paper towel from the <strong>Regina brand<\/strong> (Sofidel Group) is back in the media spotlight with its high-impact video campaign.<\/p>\n\n\n\n<p>The idea, launched online last May, came about due to the need to <strong>communicate in a simple, direct and clear way that, from today, Regina Asciugoni\u2019s paper towel sheets are even bigger and more absorbent<\/strong>. The adjectives \u201cpi\u00f9 grandi e pi\u00f9 assorbenti\u201d (bigger and more absorbent) are transformed into the absolute superlatives \u201cgrandissimi e assorbentissimi\u201d (very big and very absorbent), creating a specific key concept with its own hashtag: <strong>Regina Asciugoni paper towels are now even more &#8220;#issimi&#8221;<\/strong>.<\/p>\n\n\n\n<p>The campaign, <strong>on-air from October to December 2019<\/strong>, will be broadcast using a <strong>mix of formats from 10 seconds to 20 seconds on linear TV channels<\/strong> (Rai, La7, Sky, Tv8, Real Time, Canale 9, Food Network, Paramount) <strong>and on live &amp; streaming channels <\/strong>(RaiPlay, YouTube, Sky Go, Dplay and Mediaset Play). It will also have a presence on <strong>two event programmes <\/strong>in the autumn\/winter season (the Fiorello format, starting on Monday 4<sup>th<\/sup> November on Rai 1 and RaiPlay, and X Factor live episodes on Sky) <strong>and a contest<\/strong> that will focus on the Game: <strong>\u201cgive us your very best #ISSIMI face and win the very best prizes with Regina Asciugoni paper towels\u201d<\/strong>.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"1280\" height=\"720\" src=\"https:\/\/www.youtube.com\/embed\/3f2VFg3_-gc\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy\u2019s most famous paper towel from the Regina brand (Sofidel Group) is back in the media spotlight with its high-impact video campaign. The idea, launched online last May, came about due to the need to communicate in a simple, direct and clear way that, from today, Regina Asciugoni\u2019s paper towel sheets are even bigger and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[139],"tags":[],"class_list":["post-5715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/posts\/5715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comments?post=5715"}],"version-history":[{"count":0,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/posts\/5715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media\/3404"}],"wp:attachment":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media?parent=5715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/categories?post=5715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/tags?post=5715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}