{"id":5685,"date":"2022-09-14T12:50:49","date_gmt":"2022-09-14T12:50:49","guid":{"rendered":"https:\/\/www.sofidel.com\/reginas-sosteniamo-campaign-designed-by-grey-among-the-winners-of-the-effie-awards-italy\/"},"modified":"2022-09-15T15:00:50","modified_gmt":"2022-09-15T15:00:50","slug":"reginas-sosteniamo-campaign-designed-by-grey-among-the-winners-of-the-effie-awards-italy","status":"publish","type":"post","link":"https:\/\/www.sofidel.com\/en\/reginas-sosteniamo-campaign-designed-by-grey-among-the-winners-of-the-effie-awards-italy\/","title":{"rendered":"Regina\u2019s SOSTENIAMO campaign, designed by Grey, among the winners of the Effie Awards Italy"},"content":{"rendered":"\n<p><br><strong>The video, which chronicles the sustainability efforts of the well-known Sofidel Group brand, won a Bronze Effie in the <em>Household Care Products<\/em> category<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.regina.eu\/it\/\"><strong>Regina\u2019s<\/strong><\/a> sustainability triumphs at the 2022 edition of the Effie<sup>\u00ae<\/sup> Awards Italy. <a href=\"https:\/\/sosteniamo.regina.eu\/\"><strong><em>Sosteniamo<\/em><\/strong><\/a> <em>(Let\u2019s Support)<\/em>, an online advertising campaign launched in November 2021 by the most famous brand of Sofidel, one of the global leading manufacturers of tissue paper for hygienic and domestic use, was awarded a <strong>Bronze Effie<\/strong> in the <em>Household Care Products<\/em> category as an <strong>entry<\/strong><strong> <\/strong><strong>capable to communicate effectively <\/strong>an important and topical issue such as that of <strong>sustainability<\/strong>.<\/p>\n\n\n\n<p>The campaign, created by Grey in Italy (media planning by Wavemaker) and released at the same time as last year\u2019s COP26 climate conference, shows <strong>Regina\u2019s daily commitment<\/strong> not only to support people by taking care of hygiene in their daily lives, but also <strong>in safeguarding the planet<\/strong>: from the exclusive use of <strong>pulp from certified forests <\/strong>to<strong> reducing the use of plastic in product packaging<\/strong>, from<strong> reducing CO<sub>2<\/sub> emissions<\/strong> into the atmosphere to<strong> saving energy<\/strong>, and <strong>using <\/strong>water <strong>wisely <\/strong>to avoid water waste.<\/p>\n\n\n\n<p>The campaign video \u2013 which is online in different 30&#8243;, 15&#8243; and 6&#8243; formats \u2013 <strong>not only communicates sustainability in an effective and original way<\/strong>, but alsohelps <strong>spread awareness<\/strong> of how crucial it is today for everyone to do their part by adopting environmentally sustainable lifestyles and behaviors to <strong>protect a much larger \u201chome\u201d<\/strong> that belongs to all of us:<strong> planet Earth<\/strong>.<\/p>\n\n\n\n<p>Rewarding <strong>effectiveness in marketing communication according to international standards<\/strong> is the goal of the <a href=\"https:\/\/www.effie.org\/program\/partner\/italy\">Effie Awards<\/a>, which are promoted in Italy by UNA and UPA and have been present in the country from 2019. The award is open to all communication campaigns meeting the requirements of a clear definition of the strategy adopted, and of the objectives and results achieved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regina&#8217;s SOSTENIAMO campaign triumphs at the 2022 edition of the Effie Awards Italy. Sofidel was awarded a Bronze Effie.<\/p>\n","protected":false},"author":2,"featured_media":3485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[139],"tags":[169,170,171,172,147,148],"class_list":["post-5685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-advertising-campaign","tag-effie-awards","tag-environment","tag-regina","tag-sostenibilita","tag-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/posts\/5685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comments?post=5685"}],"version-history":[{"count":0,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/posts\/5685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media\/3485"}],"wp:attachment":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media?parent=5685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/categories?post=5685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/tags?post=5685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}