{"id":6049,"date":"2022-12-19T10:20:23","date_gmt":"2022-12-19T10:20:23","guid":{"rendered":"https:\/\/www.sofidel.com\/comunicato\/regina-power-is-chosen-as-2023-product-of-the-year-innovation-in-spain\/"},"modified":"2022-12-19T10:21:08","modified_gmt":"2022-12-19T10:21:08","slug":"regina-power-is-chosen-as-2023-product-of-the-year-innovation-in-spain","status":"publish","type":"comunicato","link":"https:\/\/www.sofidel.com\/en\/press-releases\/regina-power-is-chosen-as-2023-product-of-the-year-innovation-in-spain\/","title":{"rendered":"Regina Power is chosen as 2023 \u201cProduct of the Year \u2013 Innovation\u201d in Spain"},"content":{"rendered":"\n<p><strong>Resistance and special texture are the most appreciated attributes of the all-purpose paper towel Regina Power, according to the results of the study among Spanish consumers<\/strong><\/p>\n\n\n\n<p>Spanish consumers have chosen <strong>Regina Power as 2023 \u201cProduct of the Year \u2013 Innovation\u201d <\/strong>(<em>\u201cProducto del A\u00f1o 2023&nbsp;\u2013 Innovaci\u00f2n\u201d<\/em>). Launched a few months ago in Spain, the all-purpose paper towel has won in the \u201cKitchen Paper\u201d category with <strong>a score of 4.35 out of 5<\/strong>. The product also got a high result in terms of \u2018<strong>purchase intention<\/strong>\u2019,&nbsp; with <strong>73%<\/strong> of the testers declaring that they would buy it.<\/p>\n\n\n\n<p><strong>Resistance, special texture, durability and high performance of the paper<\/strong> were the most appreciated attributes of Regina Power, according to the results of the study involving <strong>more than 10,000 Spanish consumers<\/strong> that evaluated the innovation and the level of \u2018purchase intention\u2019 between a selection of new products launched into the Spanish market during 2022.<\/p>\n\n\n\n<p>The \u201cProduct of the Year\u201d contest, held in more than 30 countries worldwide, is one of the <strong>largest independent consumers\u2019 insight study<\/strong>, and a <strong>recognition of brand and product innovation <\/strong>on the market. For 2023, a total of 39 products were awarded in different categories in Spain.<\/p>\n\n\n\n<p>Regina Power is the result of a unique product innovation development in the European market using \u2018<strong>structured paper\u2019 \u2013 from 50 to 80% more thickness compared to conventional paper<\/strong> \u2013 making it more resistant and affordable especially for tough household cleaning tasks.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spanish consumers have chosen Regina Power as 2023 \u201cProduct of the Year \u2013 Innovation\u201d.<\/p>\n","protected":false},"featured_media":6050,"template":"","comunicati_cat":[226],"class_list":["post-6049","comunicato","type-comunicato","status-publish","has-post-thumbnail","hentry","comunicati_cat-comunicati-stampa"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comunicato\/6049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comunicato"}],"about":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/types\/comunicato"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media\/6050"}],"wp:attachment":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media?parent=6049"}],"wp:term":[{"taxonomy":"comunicati_cat","embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comunicati_cat?post=6049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}