{"id":6006,"date":"2025-02-13T17:30:35","date_gmt":"2025-02-13T17:30:35","guid":{"rendered":"https:\/\/www.sofidel.com\/comunicato\/regina-iconic-brand-of-the-sofidel-group-will-be-official-sponsor-of-the-giro-ditalia\/"},"modified":"2026-02-17T14:38:54","modified_gmt":"2026-02-17T14:38:54","slug":"regina-iconic-brand-of-the-sofidel-group-will-be-official-sponsor-of-the-giro-ditalia","status":"publish","type":"comunicato","link":"https:\/\/www.sofidel.com\/en\/press-releases\/regina-iconic-brand-of-the-sofidel-group-will-be-official-sponsor-of-the-giro-ditalia\/","title":{"rendered":"Regina, iconic brand of the Sofidel Group, will be Official Sponsor of the Giro d’Italia"},"content":{"rendered":"\n

To \u201ctake part in the race\u201d will be Rotoloni Regina<\/em>, Regina Asciugoni<\/em> and Regina Fazzoletti Tascabili<\/em>. The agreement lasts for two years: 2025 and 2026 editions.<\/strong><\/p>\n\n\n\n

Milan, February 13, 2025 \u2013<\/em> Regina<\/strong>, the best-known brand of the Sofidel Group, one of the world leaders in the production of paper for hygienic and household use, and the Giro d\u2019Italia<\/strong> announce a new partnership. The iconic consumer brand, present in Italian homes for over 35 years<\/strong> (and now in an increasing number of European countries), officially enters the world of sports by becoming Official Sponsor of the Giro d’Italia for the 2025 and 2026 editions<\/strong>.<\/p>\n\n\n\n

Regina joins its name with an event that has made sports history, a great spectacle that, thanks to its national and international visibility, helps to enhance the beauty of<\/strong> Italy<\/strong> and is a source of inspiration for the many enthusiasts who ride our roads<\/strong>.<\/p>\n\n\n\n

What unites Regina and the Giro d\u2019Italia is the concept of infinity<\/strong>. The Giro d\u2019Italia awards its winner the \u201cTrofeo senza fine<\/em>\u201d \u2013 a \u201cgolden spiral\u201d engraved with the names of all the champions who have won the race over time: each year a new name is added to tell a story that renews with each edition, testifying to the passion and infinite love of the fans. Similarly, Regina is known to all consumers for the famous product claim \u201cI Rotoloni Regina non finiscono mai<\/em>\u201d, which has become part of Italian advertising history.<\/p>\n\n\n\n

But what also unites the two \u201cworlds\u201d is the recognition of the value of passion and commitment<\/strong>, and the promotion of clean, environmentally friendly form of mobility like the bicycle<\/strong>, chosen and appreciated by more and more people in everyday life for their well-being.<\/p>\n\n\n\n

The protagonists of the partnership will be Rotoloni Regina<\/em><\/strong>, Regina Asciugoni<\/em><\/strong>, and Regina Fazzoletti Tascabili<\/em><\/strong>, which, like the best riders, will wear a \u201cspecial jersey\u201d between mid-April and mid-June: a limited edition pack<\/strong> dedicated to the Giro d’Italia.<\/p>\n\n\n\n

The brand’s visibility along the Giro d’Italia route<\/strong> will be guaranteed by the presence of arches, banners, and branded inflatables, the distribution of Regina Fazzoletti Tascabili<\/em><\/strong> during the Caravan\u2019s passage, and a reserved area with a Regina stand inside the Giroland<\/em> at all stage arrivals.<\/p>\n\n\n\n

 The partnership will also be enhanced by a dedicated television advertising campaign<\/strong> airing from early May to mid-June, as well as radio spots<\/strong>.<\/p>\n\n\n\n

Regina will also participate with its own league in the Fantagiro d\u2019Italia 2025<\/em><\/strong>.<\/p>\n\n\n\n

\u201cWe are excited to announce the partnership between Regina and the Giro d\u2019Italia\u201d<\/em> – said Francesco Pastore<\/strong>, Sofidel Chief Marketing & Sales Officer<\/strong>. \u201cTwo icons that, over the years, have become part of the collective imagination, history, and culture of our country and beyond. Thanks to the integration of this valuable partnership into our brand\u2019s marketing plans, we aim to strengthen the bond between Regina and the wide audience of sport enthusiasts, consisting of young and old, regular athletes, and those who ride in their free time, all united by the emotions and well-being that the bicycle provides\u201d.<\/em><\/p>\n\n\n\n

Roberto Salamini, Head of Marketing & Communications at RCS Sport & Events<\/strong> stated: \u201cThe Giro d\u2019Italia is not just a cycling race: it is a globally significant multimedia platform capable of constantly renewing itself and engaging a very large and growing number of enthusiasts. The race is broadcast in nearly 200 countries, followed by 700 million TV viewers and over 17 million people on the web and social media. Images of Italian roads appear on TV, newspapers, and digital platforms, bringing Italy and its excellence to the world. Now in its 108th edition, the Giro d\u2019Italia remains a highly anticipated event; a tradition awaited with excitement and involvement. It is always positive to see new brands joining our family and contributing to the narrative of an endless story, just as endless is the public\u2019s love for the Giro<\/em>\u201d.<\/p>\n\n\n\n

Regina will also have visibility at other cycling events promoted by RCS Sports & Events: <\/strong>Strade Bianche (March 8), Tirreno-Adriatico (March 10\u201316), Milano\u2013Torino (March 19), Milano\u2013Sanremo (March 22), Giro D\u2019Abruzzo (April 15\u201318), Giro Next Gen (June 15\u201322), and Giro d\u2019Italia Women (July 6\u201313).<\/p>\n\n\n\n

\"Regina<\/figure>\n\n\n\n

Download the press release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Regina, iconic brand of the Sofidel Group, officially enters the world of sports by becoming Official Sponsor of the Giro d’Italia for the 2025 and 2026 editions.<\/p>\n","protected":false},"featured_media":5831,"template":"","comunicati_cat":[228],"class_list":["post-6006","comunicato","type-comunicato","status-publish","has-post-thumbnail","hentry","comunicati_cat-press-releases"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comunicato\/6006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comunicato"}],"about":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/types\/comunicato"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media\/5831"}],"wp:attachment":[{"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/media?parent=6006"}],"wp:term":[{"taxonomy":"comunicati_cat","embeddable":true,"href":"https:\/\/www.sofidel.com\/en\/wp-json\/wp\/v2\/comunicati_cat?post=6006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}