In contexts where impoverished social relations combine with the economic difficulties of welfare, solutions to problems often come from the bottom up. This is what has happened, for example, with the “Social Street” experiment, in which people, based on principles…

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…