Acquiring literacy in the new media ecosystem

Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years. In fact,…

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Social Media Guard, an international campaign

Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our…

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One Ocean Foundation

A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue…

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Plastic, useful but…

Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after…

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Milan bids farewell to plastic

The European directive banning disposable plastic objects such as cutlery, glasses and straws will officially come into force in 2021. In agreement with Legambiente (an environmentalist association in Italy) and Confcommercio (Italy's General Confederation of Enterprises, Professions and Self-Employment), the…

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Plastics around the world: the numbers

Global production of plastic is constantly growing and does not look set to decrease. From 15 million tonnes in 1964, production increased to about 400 million tonnes in 2016. These figures give us an opportunity to reflect: in 1989, 100…

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