Cities that change

The Industrial Revolution, the Paris Commune, the growing demand for housing for the urbanised working-class population, the bombardments and destruction caused by the Second World War, the impact of the spread of new technologies... great historical events have always brought…

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New life for small villages?

In many countries, the COVID-19 emergency has led to a greater propensity on the part of companies and workers to remote smart working. This phenomenon, together with the search for a slower pace of life and more affordable living costs, has…

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Civic brands and community well-being

A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half…

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Do it well, do it quickly

You can defeat an enemy, but not the Planet. Technology is helping us to live in and through this crisis, but we need to look ahead, building global cohesion and creating ‘transformative resilience units.’: These are the words of Mario Draghi in…

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Certifications: the main thing is communication

Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that…

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Sustainability: some important milestones

Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…

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Women at the forefront of sustainability

How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…

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