Sustainable development: 3 questions for Enrico Giovannini

October 2019 – Soft&Green asked Enrico Giovannini, spokesman for the Italian Alliance for Sustainable Development, ASviS, to answer three questions about the future of sustainability. How is Italy positioned in relation to other countries for the 2030 Agenda? Globally, despite…

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Sustainability: knowing the past to imagine the future

Sustainability has become a major focus of the world's media. Through the contribution provided by the determination and grit of young Swedish activist Greta Thunberg, public opinion in many countries has turned its attention to this topic. Introduced ‘officially’ for the…

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Inglorious Fruits and Vegetables

Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"),…

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Amazon Go: where is the supermarket going?

First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the…

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From consumer to consum-author

Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…

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From communication to education

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

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Where to buy? How to buy?

The world of retail is changing. Not only for small businesses, but also for supermarket chains and large-scale retailing. Technological innovation, new lifestyles and new needs: the way we buy is evolving and changing, and the retail giants are trying to…

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