Sustainable development: 3 questions for Enrico Giovannini

October 2019 – Soft&Green asked Enrico Giovannini, spokesman for the Italian Alliance for Sustainable Development, ASviS, to answer three questions about the future of sustainability. How is Italy positioned in relation to other countries for the 2030 Agenda? Globally, despite…

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Sustainability: knowing the past to imagine the future

Sustainability has become a major focus of the world's media. Through the contribution provided by the determination and grit of young Swedish activist Greta Thunberg, public opinion in many countries has turned its attention to this topic. Introduced ‘officially’ for the…

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Sustainability: some important milestones

Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…

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Women at the forefront of sustainability

How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…

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From communication to education

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

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Inglorious Fruits and Vegetables

Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"),…

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Amazon Go: where is the supermarket going?

First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the…

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From consumer to consum-author

Demanding, selective, independent, competent, proactive and often not very faithful to the brand: these are the characteristics of consumers that some experts, including the sociologist Francesco Morace in Italy, now call consum-authors. A neologism created from the consideration that consumers…

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