Communication campaigns in the coronavirus emergency

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…

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Sustainable supply chain? Stakeholders are asking for it.

People are demanding greater commitment from companies to supply chain management. This is confirmed by international research carried out by DNV GL, an international certification body, in collaboration with the GfK institute. A large-scale survey. The survey involved over 1,400…

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