A world without plastic

Plastic, now globally recognized as a problem, has for years been considered an important resource for economic development and easier daily life. From our homes to our cars, from supermarkets to entertainment venues: imagining them all without plastic can sometimes…

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Report on the State of the Natural Capital in Italy

At the beginning of March, the second edition of the Report on the State of the Natural Capital in Italy was presented by NCC, the Natural Capital Committee, chaired by the Minister for the Environment and made up of 10…

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Urban agriculture, a new resource

When we talk about natural capital, it is interesting to reflect on the potential of urban agriculture, a phenomenon which is spreading in metropolitan areas around the world and whose benefits have not been fully investigated. Recently the magazine Earth's…

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Water, source of life. And of reflections.

        Few things are more precious than water. But sometimes we forget it. Or we think we can have as much as we want, forever, like when we see it flowing from our tap at home.  …

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Adidas and Parley: savings the oceans together

A collaboration born over two years ago to protect the oceans: In April 2015, Adidas announced their partnership with Parley for the Oceans to produce shoes made of recycled waste from the sea. Since the market launch of UltraBOOST Uncaged…

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Water: a disappearing resource

Amongst the 2030 Agenda’s 17 Sustainable Development Goals (SDGs) brought into place by the United Nations for the year 2030, number six: “Clean water and sanitation”, is one of the most important because water is the source of life for…

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The importance of water resource

According to many, the availability of water resources is the most serious problem at a global level. Today over 4 billion people live in scarce water conditions for at least one month a year, and just under 2 billion are…

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Changing market, changing consumer

The market is a real market when it not only produces wealth, but also meets ethic expectations and values: this quote by Amartya Sen (Indian economist and philosopher who won the Nobel Prize in economics in 1998) anticipated the transformation…

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