On the topic of corporate culture, Soft&Green wanted to hear the opinion of Cristina Bombassei, president of AIDAF, the Italian Chapter of FBN, Family Business Network. The AUB (an acronym used by AIDAF, Unicredit, and Bocconi) observatory has published a…

Today, when discussing corporate culture, we emphasize the importance of purpose, the reason, or “higher" purpose, of the company. This qualifies the company on the market and generates long-term value for stakeholders.It is also the result of the growing role…