Communication campaigns in the coronavirus emergency

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…

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From wood to paper, for responsible forest management

To make wood it takes a tree sang famous Italian singer-songwriter Sergio Endrigo. And it is from wood that the main raw material for making paper is obtained. The responsible use of forest resources is therefore an essential and carefully…

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Regina Rumiankowy unveils new paper packaging in Poland

A new version of the famous Regina Rumiankowy will be hitting Polish stores starting from October: Regina Rumiankowy toilet paper packaged in kraft paper – a plant-based material that is renewable and easy to recycle – instead of standard polyethylene…

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