In a world where “good information” is becoming increasingly strategic, a recent survey by Comscore, a US research firm with sophisticated data science and analysis skills, threw some light on the subject. Dated July 2019 and entitled, From Viral to…

Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must…

The world of retail is changing. Not only for small businesses, but also for supermarket chains and large-scale retailing. Technological innovation, new lifestyles and new needs: the way we buy is evolving and changing, and the retail giants are trying to…