The interview

Soft & Green meets Alex Giordano, Professor of Marketing and Digital Transformation at the University of Naples Federico II. Soft & Green asked Alex Giordano, professor of Marketing and Digital Transformation at the University of Naples Federico II, to reflect…

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Social media: a substanceless addiction

WHO (World Health Organization) describes pathological addiction as that psychological, and sometimes even physical, condition caused by the interaction between a person and a toxic substance. This interaction determines a compulsive need to take the substance to feel its psychological…

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Digital detox: detoxing from social networks

There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort…

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The smombies are coming

Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage. In South Korea…

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Generation Z, a new beginning

There was a time it was easy to say that young people were a homogenous category, at least since the emergence of teenagers in the 1960s. Rapid changes in technology today divide young people into at least two categories: Millennials…

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