Technological development, especially digital, has had a major impact this past year and homebound people have changed their perception about the usefulness of technology. According to the Italian 54th Censis Report on the social situation of the country in 2020,…

Soft & Green meets Alex Giordano, Professor of Marketing and Digital Transformation at the University of Naples Federico II. Soft & Green asked Alex Giordano, professor of Marketing and Digital Transformation at the University of Naples Federico II, to reflect…

In a world where “good information” is becoming increasingly strategic, a recent survey by Comscore, a US research firm with sophisticated data science and analysis skills, threw some light on the subject. Dated July 2019 and entitled, From Viral to…

There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort…

Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage. In South Korea…

WHO (World Health Organization) describes pathological addiction as that psychological, and sometimes even physical, condition caused by the interaction between a person and a toxic substance. This interaction determines a compulsive need to take the substance to feel its psychological…

There was a time it was easy to say that young people were a homogenous category, at least since the emergence of teenagers in the 1960s. Rapid changes in technology today divide young people into at least two categories: Millennials…