Referred to as an infodemic, fusing the nouns 'information' and 'epidemic', this is another of the many problematic issues on which the COVID-19 coronavirus emergency has led us to reflect. The WHO (World Health Organization) has been denouncing the risk since…

In a world where “good information” is becoming increasingly strategic, a recent survey by Comscore, a US research firm with sophisticated data science and analysis skills, threw some light on the subject. Dated July 2019 and entitled, From Viral to…

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"),…

Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years. In fact,…

In recent years there have been some interesting media education initiatives in Italy, such as Sky Academy, the sustainability project of the pay TV platform Sky Italia, dedicated to primary and secondary schools, which provides educational workshops for students aged…