Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…
How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…
The initiative is part of the “Coop for future” project, which aims to “highlight the actions taken by companies to increase the environmental sustainability of the Italian national system”. Of the 370 companies involved across the various product sectors –…
A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue…
Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after…
The European directive banning disposable plastic objects such as cutlery, glasses and straws will officially come into force in 2021. In agreement with Legambiente (an environmentalist association in Italy) and Confcommercio (Italy's General Confederation of Enterprises, Professions and Self-Employment), the…
#weareallinthesameboat. This appeal was started by Alex Bellini, navigator and explorer, who, in order to bring attention to the problem of plastic in the oceans and spread a culture that is more attentive to environmental protection, embarked on a new…
Let’s imagine that we are in a restaurant and that we are offered a zero kilometre menu. In addition to the advantage of eating food that has had presumably shorter transport and storage times, we are also convinced that what…