Man's search for “plastic” materials has an ancient origin. Scholars tell us that since 2000 BC natural polymers such as clay, argil and wax were used to build easily moldable objects suitable for home use. The history of plastic as…

Art and culture can also help raise awareness and make people more willing to face the transformation taking place. There are countless examples, here are three of them. One dates back as far as 10 years ago, when the City…

Soft&Green asked Professor Edoardo Croci, professor and coordinator of the Green Economy Observatory at the Bocconi University’s GREEN Center, to reflect on the energy transition. The ecological transition is fundamental for our country and will also require a major commitment…

You can defeat an enemy, but not the Planet. Technology is helping us to live in and through this crisis, but we need to look ahead, building global cohesion and creating ‘transformative resilience units.’: These are the words of Mario Draghi in…

Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that…