Do it well, do it quickly

You can defeat an enemy, but not the Planet. Technology is helping us to live in and through this crisis, but we need to look ahead, building global cohesion and creating ‘transformative resilience units.’: These are the words of Mario Draghi in…

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Women at the forefront of sustainability

How many people know that Gro Harlem Brundtland, from whom the report "Our Common Future" took its name, is a woman? She graduated in medicine from the University of Oslo and was the first female Prime Minister of Norway. Brundtland…

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Sustainability: some important milestones

Many milestones have marked the path towards sustainability. Rather than offering an in-depth account, to help readers navigate their way through such a complex history, Soft&Green has chosen a few dates in each decade, from the 1960s to the 1990s,…

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One Ocean Foundation

A code of ethics for the protection of the sea. This is the initiative promoted by One Ocean Foundation, an organization founded in March 2018, the mission of which is to combat pollution of the oceans and promote a blue…

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Plastic, useful but…

Although it may be one of the most widespread materials in the world, in reality it is a relatively recent invention. The first plastic manufacture dates back to the second half of the 19th century, but it was only after…

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Milan bids farewell to plastic

The European directive banning disposable plastic objects such as cutlery, glasses and straws will officially come into force in 2021. In agreement with Legambiente (an environmentalist association in Italy) and Confcommercio (Italy's General Confederation of Enterprises, Professions and Self-Employment), the…

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Sailing in plastic

#weareallinthesameboat. This appeal was started by Alex Bellini, navigator and explorer, who, in order to bring attention to the problem of plastic in the oceans and spread a culture that is more attentive to environmental protection, embarked on a new…

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A new type of zero kilometre

Let’s imagine that we are in a restaurant and that we are offered a zero kilometre menu. In addition to the advantage of eating food that has had presumably shorter transport and storage times, we are also convinced that what…

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