From communication to education

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

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Customer experience and “new retail

Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must…

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Amazon Go: where is the supermarket going?

First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the…

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Where to buy? How to buy?

The world of retail is changing. Not only for small businesses, but also for supermarket chains and large-scale retailing. Technological innovation, new lifestyles and new needs: the way we buy is evolving and changing, and the retail giants are trying to…

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