Increased consumer awareness and increasingly stringent international human rights policies have led many companies to adopt monitoring systems that go well beyond what happens within the company walls. In fact, there is a growing awareness of how wide the perimeter…

A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half…