A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half…

Interview with Isabella Pratesi*, WWF International Conservation Director The WWF has long argued that there is a significant link between climate change, deforestation, hygiene and epidemics: can you summarise your organisation’s thinking? Climate and ecosystems are closely linked to our…

Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that…

Promoters, organizers and suppliers of goods and services can change the way they design and manage an event by introducing environmental and social values into their work. A useful reference point is provided by the ISO 20121 certification, which requires…

Sustainability helps to create shared value. For this to happen, however, it must be translated into concrete practices, which in turn must be properly understood and known about in order to deliver the expected benefits. That doesn’t always happen. On…