When welfare is collaborative

In order to respond with new services to meet people’s need for well-being and a social life, one of the contemporary solutions is ‘collaborative welfare’. The name reflects the fact that services are based on reciprocity. The giver and the…

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From the “Social Street” to Communal Landings 2.0

In contexts where impoverished social relations combine with the economic difficulties of welfare, solutions to problems often come from the bottom up. This is what has happened, for example, with the “Social Street” experiment, in which people, based on principles…

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Communication during coronavirus: Global Alliance’s guidelines

The COVID-19 coronavirus pandemic has brought the issue of expertise back to everyone’s attention. Including in the field of communication. At this unusual and delicate time, not only what to communicate, but also how to communicate it have become decisive. It may therefore be…

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Communication campaigns in the coronavirus emergency

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…

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