When we talk about sustainability and the three pillars that support it (economic, social and environmental), we tend to emphasize environmental sustainability. There are many reasons for this, not least the centrality that the climate crisis has assumed in our…

Interview with Isabella Pratesi*, WWF International Conservation Director The WWF has long argued that there is a significant link between climate change, deforestation, hygiene and epidemics: can you summarise your organisation’s thinking? Climate and ecosystems are closely linked to our…

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"),…