Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that…

Promoters, organizers and suppliers of goods and services can change the way they design and manage an event by introducing environmental and social values into their work. A useful reference point is provided by the ISO 20121 certification, which requires…

To make wood it takes a tree sang famous Italian singer-songwriter Sergio Endrigo. And it is from wood that the main raw material for making paper is obtained. The responsible use of forest resources is therefore an essential and carefully…

The idea of establishing a reference for the measurement of units of magnitude has a long history. As early as the ancient Egyptians, for example, the “cubit” was identified as a unit of measurement (corresponding to the length of a…

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…