Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that…

Sustainability helps to create shared value. For this to happen, however, it must be translated into concrete practices, which in turn must be properly understood and known about in order to deliver the expected benefits. That doesn’t always happen. On…