From communication to education

Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to…

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Customer experience and “new retail

Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must…

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Inglorious Fruits and Vegetables

Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"),…

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