Corporate culture has long been regarded as the set of organizational procedures and knowledge of the organization. Today it is much more than that: it is the set of values, actions, principles, goals, and rules that characterize the business. It…

Today, when discussing corporate culture, we emphasize the importance of purpose, the reason, or “higher" purpose, of the company. This qualifies the company on the market and generates long-term value for stakeholders.It is also the result of the growing role…

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…