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News 16 November 2020

TV debut for Regina toilet paper commercial in the UK and new Regina Cartacamomilla campaign in Italy

Both commercials have been developed by Grey Italia. The campaign concepts tell the story of the products starting from small everyday problems and domestic mishaps. Sofidel has chosen television to present the new line of toilet paper recently launched in…

Trends and lifestyles 14 July 2020

Civic brands and community well-being

A ‘Civic Brand’ is the civic function exercised by a brand, while ‘Brand Activism’ is defined as the attitude of some brands when it comes to taking a position on current political, ethical or social issues. In the first half…

Press releases 16 June 2020

Sofidel launches a concrete aid programme for 10,000 pizza restaurants in Italy

The tissue paper Group, with the brand Papernet, to send free supplies of napkins and dispensers to thousands of pizzerias in Italy, in particular in those areas most affected by the COVID-19 emergency.Porcari (Lucca, Italy), 16 June 2020 – Sofidel, one of the…

Trends and lifestyles 13 May 2020

Communication campaigns in the coronavirus emergency

In the face of the health emergency linked to the COVID-19 coronavirus pandemic, many brands around the world have created ad hoc campaigns to nurture their relationship with consumers, reaffirm the brand's values and allow people to feel their support, closeness and…

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TV debut for Regina toilet paper commercial in the UK and new Regina Cartacamomilla campaign in Italy

Civic brands and community well-being

Sofidel launches a concrete aid programme for 10,000 pizza restaurants in Italy

Communication campaigns in the coronavirus emergency