Soft & Green meets Alex Giordano, Professor of Marketing and Digital Transformation at the University of Naples Federico II. Soft & Green asked Alex Giordano, professor of Marketing and Digital Transformation at the University of Naples Federico II, to reflect…

There was a time when many futurologists wondered to what extent the web would change our daily lives, not just our professional lives. In 1995, Nicholas Negroponte, a researcher at MIT Boston, wrote a prophetic text ("Being Digital") that soon…

What do we mean when we talk about the Internet of Things, artificial intelligence and big data? We are talking about how technology and innovation are changing the way we live, produce and interact. Concepts that until recently were used…