The smombies are coming

Smombies are smartphone zombies or distracted pedestrians, while the activity is known as walking while texting. It is a serious problem and this is why many cities around the world are launching initiatives to limit the damage. In South Korea…

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Social Media Guard, an international campaign

Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our…

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Social media: a substanceless addiction

WHO (World Health Organization) describes pathological addiction as that psychological, and sometimes even physical, condition caused by the interaction between a person and a toxic substance. This interaction determines a compulsive need to take the substance to feel its psychological…

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Digital detox: detoxing from social networks

There is a growing awareness that there has not been enough focus in recent years on the distorting effects that digital connections and interactions may have generated. All of us, some more or less than others, suffer from a sort…

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