SOFT&GREEN 

training

From communication to education
Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to promotional marketing strategies.Alongside the development of o...

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Inglorious Fruits and Vegetables
Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"), products excluded from sale because they are differe...

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Acquiring literacy in the new media ecosystem
Let’s put it this way: today’s media do not enjoy good press. Neither classic media – traditional newspapers – nor social media, although, to be fair, social media have enjoyed a moment of particular favour for some years....

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