SOFT&GREEN 

sustainable development

Customer experience and “new retail
Studying the history of retail is a way of learning about the evolution of society, understanding current changes and trying to predict future scenarios. If we want to try to understand how our way of life will change, we must also try to understand how our way of purchasing will change.Will it be the physical cust...

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Inglorious Fruits and Vegetables
Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"), products excluded from sale because they are differe...

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Amazon Go: where is the supermarket going?
First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the shop with remote online shopping and home deliveries. We thought we had r...

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