SOFT&GREEN 

sustainable development

Social Media Guard, an international campaign
Nearly nine million YouTube users have seen Coca-Cola's 2014 campaign about spreading the correct use of social media. With the campaign's name Social Media Guard Coca-Cola wanted to remind us that sometimes social media are in danger of "monopolizing" our lives. It used a video showing several situations: a family sit...

read more
Leggi

Sky Academy, the commitment of a large group
In recent years there have been some interesting media education initiatives in Italy, such as Sky Academy, the sustainability project of the pay TV platform Sky Italia, dedicated to primary and secondary schools, which provides educational workshops for students aged from 8 to 18. Using an interactive learning experie...

read more
Leggi

Social media: a substanceless addiction
WHO (World Health Organization) describes pathological addiction as that psychological, and sometimes even physical, condition caused by the interaction between a person and a toxic substance. This interaction determines a compulsive need to take the substance to feel its psychological effects and perhaps avoid the dis...

read more
Leggi