SOFT&GREEN 

Sustainability

From communication to education
Not everything changes in the same way, even in retail. Even for large retailers, where technological innovation has changed the way we shop, some things have not changed since the 1980s: some direct communication tools in particular, with reference to promotional marketing strategies.Alongside the development of o...

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Inglorious Fruits and Vegetables
Inglorious Fruits and Vegetables is an unusual campaign, started a few years ago by the French supermarket chain Intermarché, which has already gone down in advertising history. The campaign stars imperfect fruit and vegetables ("moches" from the French for "ugly"), products excluded from sale because they are differe...

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Amazon Go: where is the supermarket going?
First there was the shop, perhaps small and local. Then the stores grew and moved further away. There was the shopkeeper who served us, then self-service shops appeared. Then came the explosion of the web and new technologies "dematerialized" the shop with remote online shopping and home deliveries. We thought we had r...

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