SOFT&GREEN 

shared value

Certifications: the main thing is communication
Obtaining a certification is a commitment that must be valued. Including certifications in the communication strategy helps to increase market competitiveness and raise people’s awareness. In fact, it is important to make everyone, the consumer first and foremost, understand that certifications offer quality standard...

read more
Leggi

The entrepreneur: Adriano Olivetti and his humanistic approach to responsible business
1950s, Northern Italy, Canavese region. Extraordinary things happened here thanks to an equally extraordinary person: Adriano Olivetti (1901 – 1960). Entrepreneur, man of culture, politician, intellectual, publisher and urban planner. The company that bears his name was for many years one of the world's leading indus...

read more
Leggi