SOFT&GREEN 

Responsible consumption

Water: a disappearing resource
Amongst the 2030 Agenda’s 17 Sustainable Development Goals (SDGs) brought into place by the United Nations for the year 2030, number six: “Clean water and sanitation”, is one of the most important because water is the source of life for all humans and living organisms.According to recent World Health Organiza...

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The importance of water resource
According to many, the availability of water resources is the most serious problem at a global level. Today over 4 billion people live in scarce water conditions for at least one month a year, and just under 2 billion are forced to contend with drought six months a year. And where water is available, often it is not us...

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Changing market, changing consumer
The market is a real market when it not only produces wealth, but also meets ethic expectations and values: this quote by Amartya Sen (Indian economist and philosopher who won the Nobel Prize in economics in 1998) anticipated the transformation currently taking place. The choices of a large number of consumers are orie...

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