SOFT&GREEN 

Responsible consumption

The oceans. Protecting them to protect ourselves.
The future of our climate depends on their health. The oceans are among our most important resources. They cover 70 percent of the Earth's surface, absorb 90 percent of the planet's heat, 30 percent of CO2 emissions related to human activities and host most of the organic life on earth. They contribute to keeping glob...

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Water. A great resource to be looked after.
Drinking water. A resource for the few. According to the World Health Organization and Unicef, more than one billion people do not have access to drinking water, and double that number have no toilet facilities in their homes. This is without counting the climate changes that are leading to increased drought in some r...

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Adidas and Parley: savings the oceans together
A collaboration born over two years ago to protect the oceans: In April 2015, Adidas announced their partnership with Parley for the Oceans to produce shoes made of recycled waste from the sea.Since the market launch of UltraBOOST Uncaged Parley, the first shoes made with Parley Ocean Plastic™ (every pair uses 11...

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